"to till the ground" is about causing the ground to see the ground as light. as people made from dust and returning to dust, it is easy to see the ground we till - the earth we live and work in - as darkness, getting caught up in all the ways things could be better. in a way it is the human being's innate way to accept that things can evolve into a communication that is more amicable. this concept came in as a fashion and design based project aiming to present a flip-side of the 'darkness' narrative; to communicate that we are the good ground in the ground we rise from and fall back into. 

the project design: the concept was delivered in three ways. 

first, we brainstormed various ways the concept can be communicated through fabric, designing a showcase concept, initial ideas for runways pieces, various exhibitionary tools and techniques that could be adopted, as well as a systematic structure for the creative concepts execution.

secondly, we ran a combined promotional shoot and pilot run. this involved a model casting for catalogue models and runway models, and conducting a photoshoot for our marketing and promotional material.

lastly, we are in the process of planning and executing a conjunctive exhibition and fashion show to make the concept come alive and invite the public to contemplate of the truths presented for reflection in this theme.

shoot, designs, and concept by one whole and an echo botswana, shot at main mall